![]() These are going to help you make the stories stand out even more. What’s great about the Instagram Stories format is the fact that it comes with plenty of tools that you can play with, such as stickers, drawing capabilities, augmented reality filters and much more. Moreover, with an banner making tool such as Creatopy, creating images or animated content is easier than ever. Since stories are deleted after 24 hours, it allows you to get creative and test plenty of ideas to see what works for your audience. This IG feature has the highest rate of engagement out of all social media platforms so it’s definitely a must if you want to connect with your audience on a deeper level. Here are the most important reasons why IG stories are important for businesses: In case you want to keep some of the stories so new followers can watch them as well in the future, then you can save them in the highlights section. The Instagram story feature allows you to share photos, videos, or boomerangs that will be visible for up to 24 hours before they disappear.
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